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APAG WEBSITE DESIGN

The original APAG website, while professional, leaned too heavily into a corporate tone, creating a cold and uninviting user experience. This overly formal approach lacked the warmth and accessibility needed to connect with their audience, especially as an HR company. A refined touch was necessary to balance professionalism with a more relatable, human-centered design to foster engagement and trust.

APAG Reward and Recognition webpage design
APAG Talent and Performance Management webpage
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EXPO STAND BANNERS

DESIGN CHALLENGE:

I was tasked with creating a website and an expo banner. They needed to be vibrant, friendly, and approachable while maintaining a corporate feel.

INSIGHT:

After research was done we concluded that APAG's branding was too corporate and was ultimately unapproachable, ultimately leading to less converted leads.

CONCEPT:

Putting the "Human" back in Human Resources. This concept revolved around using community and nature-focused imagery, as well as African inspired patterns. We aimed to add a more human centered UI/UX and overall design style to help APAG appear more approachable.

JOE VAN HEERDEN | DIGITAL DESIGNER