I'M
JOE
The original APAG website, while professional, leaned too heavily into a corporate tone, creating a cold and uninviting user experience. This overly formal approach lacked the warmth and accessibility needed to connect with their audience, especially as an HR company. A refined touch was necessary to balance professionalism with a more relatable, human-centered design to foster engagement and trust.
View Project
Techno Tatler celebrates South Africa's underground techno scene
with a bold, minimalist design. Featuring new music, artist
spotlights, and nightlife reviews, the website combines sharp
aesthetics with easy navigation, reflecting the raw energy of the
genre.
A brutalist style for a techno website captures
the raw, industrial essence of the genre, reflecting its underground
culture and experimental nature. This unpolished aesthetic resonates
with techno's audience, emphasizing authenticity and boldness over
traditional design conventions.
Hello Paisa is a money transfer app that does not require the user
to have a bank account or enter any bank details. The app is
designed poorly and could potentially be very confusing for people
with insufficient technological skills.
Hello Paisa has gone against conventional design with their app
layout, which is going to confuse their entire target audience,
especially those who are not technologically advanced in some way.
"Hello Paisa, Hello Freedom". This concept focuses on emphasising
the ease of use of the new app and how it allows people to be more
financially free.